TED talks are a popular internet forum where new ideas and research are presented by a wide variety of speakers. In this study, we investigated how the language used in TED talks influenced popularity and viewer ratings. We also investigated the differences in linguistic style and ratings of talks given by academics and non-academics. The transcripts of 1866 talks were analyzed using the Linguistic Inquiry and Word Count program and eight language variables were correlated with number of views and viewer ratings. We found that talks with more analytic language received fewer views, while a greater use of the pronoun “I,” positive emotion and social words was associated with more views. Talks with these linguistic characteristics received more emotional viewer ratings such as inspiring or courageous. When comparing talks by academics and non-academics, there was no difference in the overall popularity but viewers rated talks by academics as more fascinating, informative, and persuasive while non-academics received higher emotional ratings. The implications for understanding social influence processes are discussed.

中文翻译：

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是什么让一个想法值得传播？学者和其他演讲者在 TED 演讲中受欢迎的语言标记

TED 演讲是一个流行的互联网论坛，在这里，各种各样的演讲者可以展示新的想法和研究。在这项研究中，我们调查了 TED 演讲中使用的语言如何影响人气和收视率。我们还调查了学者和非学者在语言风格和演讲评级方面的差异。使用语言调查和字数统计程序分析了 1866 次谈话的记录，八个语言变量与观看次数和收视率相关。我们发现，使用更多分析性语言的谈话获得的观点较少，而更多地使用代词“我”、积极的情绪和社交词汇与更多的观点相关。具有这些语言特征的谈话获得了更多的情感收视率，例如鼓舞人心或勇敢。在比较学者和非学者的演讲时，整体受欢迎程度没有差异，但观众认为学者的演讲更吸引人、信息量更大、更有说服力，而非学者的情绪评分更高。讨论了对理解社会影响过程的影响。