ABSTRACT

Perceived corporate hypocrisy, a perception of corporations claiming to have a virtuous character that they do not really possess, is a growing concern for US businesses. The purpose of this study was to investigate the impact of retail employees’ perceived corporate hypocrisy (PCH) related to corporations’ moral responsibility efforts on their work-related behaviors, namely turnover intentions, mediated by their lack of trust and poor attitude towards the corporation. An online self-reported survey was conducted using 520 adult US retail employees. The study results revealed that PCH positively impacted employee turnover intention, participants’ lack of trust in the corporation as well their less favorable attitude towards the same. Also, both lack of trust and less favorable attitude mediated the relation between PCH and turnover intention. The study provides implications for corporations and indicates that given employees are irreplaceable resources to the corporation and can act as creators of competitive advantages, it is essential that corporations take initiatives to align their moral values with those of their employees or risk losing them.

摘要

被认为是公司虚伪，即认为公司声称拥有他们实际上并不具备的美德品格，这是美国企业日益关注的问题。本研究的目的是调查与企业道德责任努力相关的零售员工感知的企业虚伪 (PCH) 对其工作相关行为的影响，即离职意向，通过他们对企业缺乏信任和态度差来调节。 . 对 520 名美国成年零售员工进行了在线自我报告调查。研究结果表明，PCH 对员工离职意愿、参与者对公司缺乏信任以及他们对公司的消极态度产生积极影响。此外，缺乏信任和不太友好的态度都介导了 PCH 和离职意向之间的关系。