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The role of vending channels in marketing: A systematic review and taxonomy of studies
Journal of Consumer Affairs ( IF 2.5 ) Pub Date : 2021-03-26 , DOI: 10.1111/joca.12362
Dobromir Stoyanov 1
Affiliation  

Although vending machines emerged centuries ago, only recently have they regained popularity. This study aims to provide a systematic review of available marketing literature on food and drink vending channels to delineate under-researched marketing areas that require further investigation. Therefore, the abstracts of 2,409 articles were manually screened, of which 98 were retained as the most relevant for further synthesis. The author organized the existing marketing literature from a consumer point of view around three main areas (i.e., product safety management, health nutrition promotion, and stakeholders' commitment to policy measures) and three roughly equal time periods (i.e., 2000–2006, 2007–2013, and 2014–2020). The analysis identifies areas of vending wherein research is lacking: marketing trends regarding smart vending machines; consumer responses to vending experiences, especially cross-culturally; and safety issues, which is especially pertinent with the increase in safety-related articles since 2014 and the current COVID-19 pandemic.

中文翻译:

自动售货渠道在营销中的作用:研究的系统回顾和分类

尽管自动售货机在几个世纪前就出现了,但直到最近才重新流行起来。本研究旨在对有关食品和饮料自动售货渠道的现有营销文献进行系统审查,以描绘需要进一步调查的研究不足的营销领域。因此,人工筛选了 2,409 篇文章的摘要,其中 98 篇被保留为与进一步合成最相关的摘要。作者围绕三个主要领域(即产品安全管理、健康营养促进和利益相关者对政策措施的承诺)和三个大致相同的时间段(即 2000-2006、2007 –2013 年和 2014-2020 年)。该分析确定了缺乏研究的自动售货机领域:有关智能自动售货机的营销趋势;消费者对自动售货体验的反应,尤其是跨文化​​体验;和安全问题,这与 2014 年以来安全相关文章的增加以及当前的 COVID-19 大流行尤其相关。
更新日期:2021-03-26
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