The study seeks to answer the question of what strategic directions and opportunities we have for business in the midst of the info-communication changes of our time. In this research, we compare the results of non-representative primary research (cluster analysis and discriminant analysis) with the factors and latest methods of e-commerce or even mobile commerce and traditional commerce and their main differences. Based on the four clusters examined, we develop a new strategic model for practice with suggestions which can be used by small and medium-sized enterprises (SMEs) and which they can incorporate directly into their business models. Starting point of our hypothesis was that in order to develop an effective and delivered communication, a market needs to be targeted and at least four different clusters should be formulated.

中文翻译：

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供应链中电子商务特殊性的新战略营销管理模型

该研究旨在回答在当今信息通信变革中我们为企业提供哪些战略方向和机遇的问题。在这项研究中，我们将非代表性的基础研究（聚类分析和判别分析）的结果与电子商务甚至移动商务和传统商务的因素和最新方法及其主要差异进行了比较。在考察的四个集群的基础上，我们开发了一种新的实践战略模型，并提出了建议，这些建议可以供中小企业（SME）使用，并且可以将其直接纳入其业务模型中。我们的假设的出发点是，为了发展有效和可传递的沟通，需要以市场为目标，并且至少应制定四个不同的集群。