ABSTRACT

There is sufficient evidence in academic scholarship that points to the important role diaspora tourism plays for the economies of homeland communities and countries. Given previous research shows a decreased level of attachment to the homeland in the second generation of immigrants, this research seeks to explore the effects of childhood experiences on adult behaviours and outcomes in relation to diaspora tourism. The research reveals the important role played by families in transmitting knowledge, memories, traditions and other cultural practices to diaspora children. Destination Marketing Organisations (DMOs), however, are neglecting to engage this lucrative market partly because communication strategies are aimed at adults of the diaspora and not at children. Based on these findings, we propose DMOs take a child-centred approach by actively engaging diaspora children to devise tourism marketing strategies that are child-friendly.

摘要

学术奖学金中有足够的证据表明散居旅游对本国社区和国家的经济起着重要作用。鉴于之前的研究表明第二代移民对祖国的依恋程度有所下降，本研究旨在探索童年经历对成人行为和散居旅游相关结果的影响。该研究揭示了家庭在向散居儿童传播知识、记忆、传统和其他文化习俗方面发挥的重要作用。然而，目的地营销组织 (DMO) 却忽视了参与这个利润丰厚的市场，部分原因是传播策略针对的是散居国外的成年人，而不是儿童。基于这些发现，