Abstract

The following is a history of Hayward Field at the University of Oregon, including the rise of the term ‘Hayward Magic’ and the repercussions for that communal understanding of place as the field is torn down and built anew in order to host the US Olympic Trials for Track and Field in 2021 and the Track and Field World Championships in 2022. Hayward Magic is an example of what geographers call sense of place, created by collective emotional attachment to the site that served as the birthplace of North American running culture. Not only a narrative of ‘magic’, but also commercialization and a shifting of sport culture towards a commodified professionalism are reflected in the physical sportscape of Hayward Field. Hayward’s demolition is symptomatic of a complete rupture from the 1880s–1990s era of amateurism, as well as 1990s–2010 early decades of professionalism aligned with greater globalization of sport, to a new intensively commercialized professionalism in which track performances are inextricable from multinational corporations in a totalizing way, a stage referred to as Next% professionalism.

摘要

以下是俄勒冈大学海沃德球场的历史，包括“海沃德魔术”一词的兴起以及该球场被拆除并重新建造以举办美国奥运会选拔赛时对地方公共理解的影响2021 年的田径和 2022 年的田径世锦赛。海沃德魔术是地理学家所说的地方感的一个例子，它是由对作为北美跑步文化发源地的场地的集体情感依恋而产生的。海沃德球场的体育运动景观不仅反映了“魔术”的叙述，而且还反映了商业化和体育文化向商品化专业化的转变。海沃德的拆迁是 1880 年代至 1990 年代业余时代彻底决裂的征兆，