Purpose

The purpose of this paper is to evaluate and discuss the involvement in sustainable development of French event companies, mostly by identifying facilitators and barriers to their sustainability strategy. Based on the results, some recommendations are provided, which aim at increasing the sustainability of French event companies.

Design/methodology/approach

The paper is based on face-to-face and semi-structured interviews with six directors and top managers of French event companies and a consultant in sustainable tourism. The data collected were analysed through a content analysis.

Findings

This paper identified different motivations and barriers regarding the involvement of French event companies in sustainability. The main motivations are personal conviction, a greater satisfaction for clients and a cost similar to the one of non-sustainable events. The main barriers are a difficulty in comparing the cost of sustainable and non-sustainable events, a low demand for sustainable events, a lower quality of materials and greenwashing, the issue of measuring sustainability and a profusion of labels.

Practical implications

As the directors of French event companies interviews do believe in the value of sustainability, they should educate their clients and employees towards sustainability. They should also find ways to demonstrate that the price of a sustainable event is not higher than a non-sustainable one.

Originality/value

This paper focusses on the sustainability of event companies in France, comparing companies that are highly involved in sustainability and others that are not involved. In the field of events research, most studies focussed on the degree of sustainability of specific events, whereas this study deals with the sustainability of corporate events companies.

中文翻译：

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法国活动公司的可持续性：一项探索性研究

目的

本文的目的是评估和讨论法国活动公司参与可持续发展的情况，主要是通过确定其可持续发展战略的促进因素和障碍。根据结果​​，提出了一些建议，旨在提高法国活动公司的可持续性。

设计/方法/方法

该论文基于对法国活动公司的六位董事和高层管理人员以及一位可持续旅游顾问的面对面和半结构化访谈。通过内容分析对收集的数据进行分析。

发现

本文确定了法国活动公司参与可持续发展的不同动机和障碍。主要动机是个人信念、对客户的更大满意度以及与不可持续事件类似的成本。主要障碍是难以比较可持续和非可持续事件的成本、对可持续事件的需求低、材料质量和漂绿程度较低、衡量可持续性的问题以及大量标签。

实际影响

由于接受采访的法国活动公司的董事确实相信可持续发展的价值，因此他们应该教育客户和员工实现可持续发展。他们还应该找到方法来证明可持续事件的价格不高于非可持续事件。

原创性/价值

本文重点关注法国活动公司的可持续性，比较高度参与可持续发展的公司和其他未参与的公司。在事件研究领域，大多数研究集中在特定事件的可持续性程度，而本研究涉及企业事件公司的可持续性。