Abstract

Based on the Mexican case, this study finds that voters who report low levels of campaign information are more likely to update their vote intention as election day gets closer. Moreover, in contrast to previous studies which argue that political campaigns mainly persuade voters to support candidates against their precampaign dispositions, this article shows that, by the end of the campaign, most voters support the candidate best aligned with their underlying political predispositions—partisanship and presidential approval. In other words, voters become enlightened. This effect is particularly important among independents, a portion of the electorate understudied by the literature on Latin American political behavior.

中文翻译：

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活动如何重要？墨西哥独立人士、政治信息和竞选活动的启蒙作用

摘要

基于墨西哥的案例，本研究发现，随着选举日的临近，报告竞选信息水平低的选民更有可能更新他们的投票意向。此外，与之前的研究认为，政治竞选主要是说服选民支持候选人反对他们的竞选前倾向，本文表明，在竞选结束时，大多数选民支持的候选人最符合他们潜在的政治倾向——党派和政治倾向。总统批准。换句话说，选民变得开明了。这种影响在独立人士中尤为重要，他们是拉丁美洲政治行为文献中未充分研究的选民中的一部分。