Abstract

Unlike previous generations, aging American women continue to be active and to purchase new clothing based upon their expressed needs and values. Based on the literature review and interviews of a cohort of women 50+ years, this group can be considered an underrepresented market in the fashion industry. Through the design of four ensembles, the design process is outlined: techniques, procedures, and outcomes of silhouette, color, construction, pattern, fabric/textile, and other details. These innovative design outcomes are related to the needs expressed by the interviewees. This mini-collection of four ensembles, entitled Forward, provides the active aging market with clothing made specifically for females of their age group.

摘要

与前几代人不同，衰老的美国妇女继续保持活跃，并根据其明确的需求和价值观购买新的服装。根据文献回顾和对一群50岁以上女性的访谈，该群体可被视为时尚行业中代表性不足的市场。通过设计四个整体，概述了设计过程：轮廓，颜色，构造，图案，织物/纺织物和其他细节的技术，步骤和结果。这些创新的设计结果与受访者表达的需求有关。这套名为“ Forward”的小型乐队的四个集合为活跃的老龄化市场提供了专门为其年龄段的女性制作的服装。