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The rich get richer: Extroverts' social capital on twitter
Technology in Society ( IF 10.1 ) Pub Date : 2021-03-19 , DOI: 10.1016/j.techsoc.2021.101551
Karin Moshkovitz , Tsahi Hayat

Previous studies have associated social capital to one's social networks. Yet, to the best of our knowledge, no previous studies have looked at the interplay between one's personality, twitter activity, and number of twitter followers; with his or her social capital. Therefore, this research paper examined a correlation between these dimensions, to see if potentially people with different personalities have different benefits from their Twitter based activity.

Social capital was measured by a survey (N = 218), and number of Twitter followings was analyzed based on the social ties of participants on Twitter (these data were collected using a script developed for this purpose).

Our findings indicate that there is a correlation between the frequency of Twitter use, extroversion and perceived online bridging social capital of users. In other words, extroverts gain more online social capital through their online followings (when compared to their introvert counterparts); when introverts and extroverts have the same network size, extroverts gain more social capital. Furthermore, when introverts and extroverts have the same network size and also use Twitter more frequently, extroverts gain more social capital.

The use of online social networking sites is significant in terms of social capital benefits. Furthermore, our results support the ‘Rich get Richer’ model by showing that people who are social offline benefit from their sociability also online.



中文翻译:

富人变得更富裕:推特上外向者的社会资本

先前的研究已经将社会资本与一个人的社交网络相关联。然而,据我们所知,以前的研究都没有研究一个人的性格,推特活动和推特追随者数量之间的相互作用。与他或她的社会资本。因此,本研究论文研究了这些维度之间的相关性,以查看具有不同性格的人是否可能从基于Twitter的活动中获得不同的收益。

通过一项调查来衡量社会资本(N = 218),并根据Twitter上参与者的社交关系分析Twitter的追随者数量(这些数据是使用为此目的开发的脚本收集的)。

我们的发现表明,Twitter使用频率,外向性与感知的用户在线桥接社会资本之间存在相关性。换句话说,性格外向的人通过其在线关注者获得更多的在线社会资本(与内向型人相比);当性格内向的人和性格外向的人拥有相同的网络规模时,性格外向的人会获得更多的社会资本。此外,当性格内向的人和性格外向的人拥有相同的网络规模并且更频繁地使用Twitter时,性格外向的人会获得更多的社会资本。

就社交资本收益而言,在线社交网站的使用意义重大。此外,我们的研究结果表明,离线社交的人也可以从在线社交中受益,从而支持“致富”模式。

更新日期:2021-03-19
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