ABSTRACT

Within this paper, we take a micro level perspective to explore how ecosystem stakeholder motives have impacted value creation and value capture processes within the University Technology Transfer (UTT) business model over time. To achieve this, we adopt a longitudinal qualitative methodology comprising of case study evidence of two differing bounded contexts of universities and their respective UTT stakeholder-based business models over an eight-year period. Our findings reveal, that in seeking to balance and align the value creation and capture processes needed to satisfy diverse stakeholders and achieve university mission, the importance of portfolio models within UTT business model design to ensure ongoing strategic alignment and sustainability.

摘要

在本文中，我们从微观角度探讨了生态系统利益相关者的动机如何随着时间的推移影响大学技术转让（UTT）业务模型内的价值创造和价值获取过程。为了实现这一目标，我们采用了纵向定性方法，其中包括案例研究的证据，即在八年的时间里，两种不同的大学环境及其各自的基于UTT利益相关方的商业模式。我们的发现表明，在寻求平衡和调整创造和获取满足不同利益相关者和实现大学使命所需的价值的过程中，UTT业务模型设计中投资组合模型对于确保持续的战略调整和可持续性的重要性。