ABSTRACT

This mixed-methods study examined millennials’ and nature-based tourism providers’ perceptions of the use of technology in a nature-based tourism context. The data were collected through surveys and focus groups of millennials and nature-based tourism providers. Survey findings revealed that millennials perceived a number of technologies more negatively than providers, challenging common stereotypes. Focus group responses further demonstrated providers’ assumptions regarding millennials’ dependence on technology as well as millennials’ conflicting needs to escape from ordinary technology use during nature-based tourism activities while remaining connected to essential technology services. The implications of catering to millennials’ nature-based tourism needs are discussed.

摘要

这项混合方法研究考察了千禧一代和以自然为基础的旅游提供者对在以自然为基础的旅游环境中使用技术的看法。这些数据是通过千禧一代和基于自然的旅游提供商的调查和焦点小组收集的。调查结果显示，千禧一代对许多技术的看法比供应商更消极，挑战了常见的刻板印象。焦点小组的回应进一步证明了供应商关于千禧一代对技术的依赖的假设，以及千禧一代在以自然为基础的旅游活动中摆脱普通技术使用同时保持与基本技术服务连接的相互冲突的需求。讨论了迎合千禧一代基于自然的旅游需求的影响。