ABSTRACT

This study aims to identify the factors that influence Peruvians’ preference for K-pop, their perception of Korea’s national image due to their consumption of K-pop, and their intentions to visit the country. Accordingly, a survey of Peruvians who experienced K-pop was conducted in Peru. Consequently, the results showed that factors pertaining to artists and songs contributed positively to Korea’s national image. However, the results suggest that K-pop generally affect the Korean images positively to Peruvian, but does not directly induce Peruvian to have visit intention to Korea. It is suggested that it is too early to conclude that K-pop has instantly yielded positive results for building Korean national image and leading to visit Korea since still there can be geographical and cultural distances between Latin America and Korea.

摘要

本研究旨在确定影响秘鲁人对 K-pop 的偏好、他们因消费 K-pop 而对韩国国家形象的看法以及他们访问该国的意图的因素。因此，在秘鲁对体验过 K-pop 的秘鲁人进行了调查。结果表明，与艺术家和歌曲有关的因素对韩国的国家形象有积极的贡献。然而，研究结果表明，K-pop 普遍对秘鲁人的韩国形象产生积极影响，但并没有直接促使秘鲁人对韩国有访问意向。拉美和韩国之间仍然存在地理和文化距离，因此现在就得出结论认为K-pop在塑造韩国国家形象和引领韩国访问方面立即产生了积极成果还为时过早。