Abstract

Emerging technology and information search capabilities have the potential to enhance the efficiency of consumer recommendations for travellers. One critical factor that has been understudied in online reviews is that of the reader–poster dyadic relationship and its impact on review evaluations. This paper provides an understanding of reader–poster dyads associated with interpersonal similarities in residency and elite status that affect restaurant review assessment. An exploratory analysis is conducted using 5368 dyadic datasets collected from Yelp.com. Readers’ residency is important to assess in a review because of distinctive search behaviours that change the perceptions of review evaluations. Elite status was primarily used as a tool for socializing with similar individuals only, whereas it functioned as a quality metric for non-local readers.

摘要

新兴技术和信息搜索能力有可能提高消费者向旅行者推荐的效率。在线评论中未被充分研究的一个关键因素是读者-海报二元关系及其对评论评估的影响。本文提供了对影响餐厅评论评估的与居住和精英地位的人际相似性相关的读者-海报二元组的理解。使用从 Yelp.com 收集的 5368 个二元数据集进行探索性分析。由于独特的搜索行为会改变对评论评估的看法，因此读者的居住地对于评论中的评估很重要。精英地位主要用作仅与类似个人社交的工具，而它则用作非本地读者的质量指标。