ABSTRACT

This study investigated tourists’ intention to visit religious destinations in the post-COVID 19 phase. The respondents (N = 237) in the survey rated twenty-three statements related to religious motivation, spiritual beliefs, place attachment, destination image, and visit intention. The results indicate that the respondents are ready to visit religious destinations, particularly to thank God, preserve emotional wellbeing, and pray for a better future. The findings also show the vital role of religious motivation, spiritual beliefs, place attachment, and destination image within the context of religious tourism visits. The study highlights the role of tourism stakeholders in managing a religious destination safely and sustainably.

摘要

这项研究调查了游客在 COVID 19 后阶段访问宗教目的地的意图。调查中的受访者 ( N  = 237) 对 23 项与宗教动机、精神信仰、地方依恋、目的地形象和访问意图相关的陈述进行了评分。结果表明，受访者已准备好访问宗教目的地，尤其是为了感谢上帝、保持情绪健康并为更美好的未来祈祷。研究结果还显示了宗教动机、精神信仰、地方依恋和目的地形象在宗教旅游访问背景下的重要作用。该研究强调了旅游利益相关者在安全和可持续地管理宗教目的地方面的作用。