Despite the increasing use of tourism technology, not much has been discovered about the effects of the external aspects of tourism technology with internal inclination of travelers to adopt the technologies. This study attempted to examine the influence of smart tourism technologies (STTs) and travelers' technology readiness (TR) on satisfaction and future behavioral intention. Comparing two smart tourism destinations in the United States and South Korea, this study investigated the cross-country effects in the relationships among STTs, TR, satisfaction, and behavioral intention. The results revealed that travelers' TR has a more significant impact on satisfaction than STTs. Specifically, travelers' optimism, innovativeness, and discomfort significantly influenced travelers' satisfaction, while STTs' informativeness positively affected travelers' satisfaction. The results of cross-country comparison indicated that travelers' TR and perspectives toward STTs differently affected their satisfaction with STTs by their destination country. The findings of this study suggest that when implementing STTs in tourism destinations, the destination tourism organizations should identify their target travelers' demographic profile including cultural backgrounds as a way to enhance their level of satisfaction and future behavioral intention.

中文翻译：

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智能旅游技术和国内旅行者技术准备对其满意度和行为意向的影响：跨国比较

尽管越来越多地使用旅游技术，但关于旅游技术的外在方面与旅行者采用这些技术的内在倾向之间的影响还没有多少发现。本研究试图检验智能旅游技术 (STT) 和旅行者的技术准备 (TR) 对满意度和未来行为意图的影响。本研究比较了美国和韩国的两个智慧旅游目的地，调查了 STT、TR、满意度和行为意图之间关系的跨国效应。结果表明，与STT相比，旅行者的TR对满意度的影响更显着。具体而言，旅行者的乐观、创新和不适感显着影响了旅行者的满意度，而 STTs 的 信息量对旅行者的满意度产生积极影响。跨国比较的结果表明，旅行者的 TR 和对 STT 的看法不同地影响了他们对目的地国家 STT 的满意度。本研究的结果表明，在旅游目的地实施 STTs 时，目的地旅游组织应确定其目标旅行者的人口特征，包括文化背景，以提高他们的满意度和未来的行为意图。