In the recent past, city and state branding became essential to the respective state officials in different parts of the world. However, in the unorganized tourism market of India, the primary challenge is to create brand differentiation. Heritage tourism is one of the important models of India's tourism industry, and Murshidabad brand is positioned as a heritage brand as the place is famous for its history for years. Murshidabad district of West Bengal, India, was famous for its heritage sites and culture of Nawabs of Bengal. In pre-independence time, Murshidabad, during the era of Nawabs of Bengal, was the most critical place of economic activities of the state. The case study dealt with the branding initiatives of the state of West Bengal to make Murshidabad a heritage brand in the tourism market. It touched on the difficulties faced by the Government to maintain sustainable brand-building initiatives and maintaining the same for long-run success. The study explained the underlying issues confronted by the place and the brand and how they were addressed. The current study's focus is to explain place branding strategies that marketers may adopt to create heritage brands in the tourism market. Besides, it touches on the difficulties faced by the Government to maintain sustainable brand-building initiatives and maintaining the same for long-run success.

在最近的过去，城市和州的品牌塑造对于世界不同地区的相应州官员而言至关重要。但是，在印度无组织的旅游市场中，首要挑战是创造品牌差异化。遗产旅游是印度旅游业的重要模式之一，而穆尔西达巴德（Murshidabad）品牌被定位为遗产品牌，因为该地以其多年的历史而闻名。印度西孟加拉邦的Murshidabad区以其遗产和孟加拉纳瓦布人的文化而闻名。在独立前时期，孟加拉国纳瓦布斯时代的Murshidabad是该州经济活动的最重要场所。该案例研究涉及西孟加拉邦的品牌计划，以使穆尔希达巴德成为旅游市场的传统品牌。它谈到了政府在维持可持续的品牌建设举措和保持长期成功方面所面临的困难。该研究解释了该地点和品牌所面临的潜在问题以及如何解决这些问题。当前研究的重点是解释营销商可能会在旅游市场中创建遗产品牌的地名品牌战略。此外，它还谈到了政府在维持可持续的品牌建设计划和保持长期成功方面所面临的困难。我们的重点是解释市场营销人员可以在旅游市场中创建遗产品牌的地名品牌战略。此外，它还谈到了政府在维持可持续的品牌建设计划和保持长期成功方面所面临的困难。我们的重点是解释市场营销人员可能会在旅游市场中创建遗产品牌的地名品牌战略。此外，它还谈到了政府在维持可持续的品牌建设计划和保持长期成功方面所面临的困难。