While the importance of smartphones in tourists’ purchases has been demonstrated, almost no research has modelled tourists’ use of smartphones to make on-site purchases. The present study, with a sample of 986 tourists, explains tourist intention to use smartphones to make purchases in stores at their destinations through a new application of the CAN (cognitive-affective-normative) model. An additional contribution of the study is that a simplified CAN model, using only 15 observable variables, was applied; it has an explanatory capacity of 68% for tourist intention to use smartphones. Performance expectancy is the variable that most explains intention to use smartphones.

虽然已经证明了智能手机在游客购买中的重要性，但几乎没有研究能够对游客使用智能手机进行现场购买进行建模。本研究以986名游客为样本，解释了游客使用智能手机通过CAN（认知-情感-规范）模型的新应用在目的地商店购物的意图。该研究的另一贡献是仅使用了15个可观察变量的简化CAN模型。对于游客使用智能手机的解释能力为68％。预期性能是最能说明使用智能手机意图的变量。