Our field needs research simultaneously driven by theory and context that is both rigorous and relevant. This commentary has sought to propose a viable road map to explore the interplay between context and concept toward theory building in an applied area of research such as ours. This commentary discusses a three-step approach of conceptualizing the context, contextualizing the concept, and cross-fertilizing the context and concept to systematically explore the interaction between context and concept in the interest of theory building. Specific steps at each stage of the process are also discussed.

中文翻译：

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语境与概念之间的相互作用：酒店和旅游研究的理论化

我们的领域需要同时受到严格和相关的理论和背景驱动的研究。该评论力图提出一条可行的路线图，以探索在诸如我们这样的研究应用领域中，上下文与概念之间的相互作用，以建立理论。该评论讨论了将上下文概念化，将概念上下文化以及对上下文和概念进行交叉处理以系统地探索上下文和概念之间的相互作用以达到理论构建目的的三步方法。还讨论了该过程的每个阶段的特定步骤。