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Investigating corporate social irresponsibility (CSIR) and its impact on social judgments in the weak institution: moderating the role of corporate ability
Journal of Business & Industrial Marketing ( IF 3.6 ) Pub Date : 2021-02-04 , DOI: 10.1108/jbim-08-2019-0371
Shamila Nabi Khan , Ahmed Kamal

Purpose

In weaker institutions, lack of corporate social responsibility (CSR) constituencies causes organizations to naturally incline toward corporate socially irresponsible actions. Grounded in the institutional theory, this paper aims to explore the nature of corporate social irresponsibility (CSIR) in the weaker institution and its effect on legitimacy and reputation. The presence of corporate ability moderates the impact of CSIR on legitimacy and reputation.

Design/methodology/approach

A list of manager’s contact information was generated from an online database. In total, 1,500 employees in 560 Pakistani organizations received the self-reported survey. In total, 203 managers working in 110 Pakistani organizations responded with the completed questionnaire that provided empirical support to the hypotheses.

Findings

Institutional drivers were positively significant to CSIR and negatively associated with the manager’s CSR attitudes. CSIR was negatively significant to legitimacy and reputation. Group differences between high and low corporate ability indicated that corporate ability played a vital role between CSIR and reputation.

Practical implications

These results have important implications for leaders, business-to-business and human resource (HR) managers in weaker institutions highlighting that organization’s supply chain partners consider adopting CSR practices. This can help the organization avoid undesirable and detrimental impact on its legitimacy and reputation, which are linked to irresponsible behaviors. HR managers should build CSR cognition in employees to bring effective change in the organization.

Originality/value

Lack of investigation into corporate ability and CSIR has raised questions about the organization’s efforts in the weaker institution that are sensitive to institutionalized corruption. This research adds to the literature by exploring how the organizations develop legitimacy and reputation while still acting irresponsibly in a weaker institution, presenting a paradox.



中文翻译:

调查公司社会不负责任(CSIR)及其对弱机构中社会判断的影响:减轻公司能力的作用

目的

在实力较弱的机构中,缺乏公司社会责任(CSR)群体会导致组织自然倾向于公司的社会不负责任的行为。本文以制度理论为基础,旨在探讨弱者制度中公司社会责任的性质及其对合法性和声誉的影响。公司能力的存在减轻了CSIR对合法性和声誉的影响。

设计/方法/方法

经理的联系信息列表是从在线数据库中生成的。总共560个巴基斯坦组织的1,500名员工接受了自我报告的调查。总共,在110个巴基斯坦组织中工作的203位经理回答了完整的调查问卷,该调查问卷为假设提供了经验支持。

发现

机构驱动因素对CSIR具有积极意义,而与经理的CSR态度则呈负相关关系。CSIR对合法性和声誉具有负面影响。高和低公司能力之间的群体差异表明,公司能力在CSIR和声誉之间起着至关重要的作用。

实际影响

这些结果对较弱机构中的领导者,企业对企业和人力资源(HR)经理具有重要意义,突出表明该组织的供应链合作伙伴正在考虑采用CSR做法。这可以帮助组织避免对其合法性和声誉的不良和有害影响,这些影响与不负责任的行为有关。人力资源经理应在员工中建立对CSR的认知,以在组织中带来有效的变革。

创意/价值

缺乏对公司能力和CSIR的调查,这引发了人们对该组织在较弱的机构中对机构化腐败敏感的努力的质疑。这项研究通过探索组织如何发展合法性和声誉,同时仍然在一个较弱的机构中以不负责任的方式行事,从而提出了一个悖论,从而增加了文献资料。

更新日期:2021-03-25
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