Purpose

The purpose of the current study is to investigate the effects of individual-level (espoused) cultural values (collectivism, power distance, uncertainty avoidance, masculinity and long-term orientation) on the individuals' acceptability of inappropriate social network behaviors.

Design/methodology/approach

The study employs survey data collected from 482 social network users (261 in the United States and 221 from India).

Findings

Results show that individuals with high power distance, masculinity and long-term oriented cultural values are more accepting of inappropriate social network behaviors of others, while those with strong uncertainty avoidance cultural values have high degree of social network behavior inappropriateness, which is defined as the extent to which behaviors of social network users are considered unacceptable by others.

Research limitations/implications

The paper highlights the need for more academic research on the intersection of culture and social network behaviors. This study emphasizes the need for adopting an interdisciplinary approach to understand individuals' social network behaviors.

Practical implications

The paper offers recommendations to global organizations pertaining to the need for creating social network policies in such a way that encourages their global workforce to openly, yet respectfully, share their ideas using social networks.

Originality/value

Using an interdisciplinary approach, the present study extends our understanding of a recently proposed social network behavioral inappropriateness construct and explains how differences in cultural values may lead to differences in individuals' social network behaviors.

中文翻译：

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社交网络行为不当：个人所拥护的民族文化价值观的作用

目的

本研究的目的是调查个人（受支持的）文化价值（集体主义，权力距离，避免不确定性，阳刚之气和长期取向）对个人接受不当社交网络行为的影响。

设计/方法/方法

该研究采用了从482个社交网络用户（美国为261个，印度为221个）收集的调查数据。

发现

结果表明，具有较高权力距离，阳刚之气和长期取向的文化价值观的人更容易接受他人的不适当社交网络行为，而那些具有强烈不确定性避免文化价值观的人则具有高度的社交网络行为不当行为，被定义为社交网络用户的行为在多大程度上被他人接受。

研究局限/意义

本文强调了需要对文化与社交网络行为的交叉进行更多的学术研究。这项研究强调需要采用跨学科的方法来理解个人的社交网络行为。

实际影响

本文向全球组织提供了有关制定社交网络政策的需求的建议，这种方式鼓励他们的全球员工公开但又尊重地使用社交网络分享他们的想法。

创意/价值

使用跨学科的方法，本研究扩展了我们对最近提出的社交网络行为不当性构造的理解，并解释了文化价值观的差异如何导致个人社交网络行为的差异。