We propose that a deeper integration still between psychology and evolutionary economics has value to offer by offering us a new perspective on the dynamics that underlie the behaviour that drives evolutionary change. We introduce psychological perspectives on the behaviour whereby change is originated and adopted by complex economic systems through a self-organising process of diffusion manifesting in behaviour change. We draw on cognitive, personality, affective, social and behaviourist psychology and neuroscience, and experiment with Jungian analytical psychology. We then draw these perspectives together into an integrated model of human behaviour as the outcome of psychological driving and restraining forces and indicate the importance of overcoming restraining forces relative to driving forces for behaviour change. By way of example, we show how this offers us a perspective of a new depth on the dynamics underlying self-organisation by meso-rule diffusion—a popular model of evolutionary economic change. We conclude by indicating avenues for further research in formalisation, adapting psychometric techniques and application of appreciative theory.

我们认为，心理学和进化经济学之间的更深层次的整合具有价值，它可以通过为我们提供动力的新观点来提供动力，这些动力是推动进化变化的行为的基础。我们介绍行为的心理学观点，即通过行为改变中所表现出的扩散的自组织过程，改变是由复杂的经济系统发起和采用的。我们利用认知，人格，情感，社会和行为主义心理学和神经科学，并尝试使用Jungian分析心理学。然后，我们将这些观点汇总到人类行为的综合模型中，作为心理驱动力和约束力的结果，并指出了克服约束力相对于行为改变的驱动力的重要性。举例来说，我们将展示这如何为我们提供一个新的视角，以深入研究中观规则扩散（一种演化的经济变化的流行模型）对自我组织的潜在影响。最后，我们为形式化，适应心理测量技术和欣赏理论的应用指明了进一步研究的途径。