Sports lottery revenue is not only an important part of the regional and national sports industry, but also a source of public funds to support the continuous enrichment and improvement of public sports resources. It is a major method to promote the participation of the masses in sports activities and consumption, and to improve health. In this paper, panel data of all provinces in China from 2010 to 2019 are collected and empirically tested by the robust standard error estimation method of fixed panel model. The results show that: a) The significant increase of income level in recent years has a significant effect on the sales volume of sports lottery, and the effect is greater in economically underdeveloped areas than in economically developed areas. b) When the income level reaches a certain level, the education level is the most important factor affecting the sales volume of sports lottery. In economically developed regions and provinces with higher per capita income, the economic basis is the guarantee of sports lottery consumption, and the education level is the dominant influencing factor of sports lottery sales.