This study aims to explore the influence of brand value on firm performance and shareholder wealth creation. This study is based on the top 100 brands ranked by Interbrand. This research article analyses the impact of brand value on firm performance both in terms of stock market performance and operating performance. This study uses panel regression data to understand valuation effects of brands. The results suggest that firms with superior operating performance have higher brand valuation effects. Higher brand valuation is a significant determinant of profitability. Brand quality leads to improved cash flow on account of the likelihood of repurchase. This study establishes the negative relationship between agency conflicts and brand value. The results support the belief that a marketer’s efforts on brand investments are a significant source of value-creating activity.

这项研究旨在探讨品牌价值对公司绩效和股东财富创造的影响。这项研究基于Interbrand排名前100名的品牌。这篇研究文章从股票市场绩效和运营绩效两方面分析了品牌价值对公司绩效的影响。本研究使用面板回归数据来了解品牌的估值影响。结果表明，具有卓越运营绩效的公司具有更高的品牌价值评估效果。品牌价值较高是盈利能力的重要决定因素。由于回购的可能性，品牌质量可改善现金流。这项研究建立了代理人冲突与品牌价值之间的负相关关系。