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One and Done: The Long Eclipse of Women’s Televised Sports, 1989–2019
Communication & Sport ( IF 3.183 ) Pub Date : 2021-03-24 , DOI: 10.1177/21674795211003524
Cheryl Cooky 1 , LaToya D. Council 2 , Maria A. Mears 1 , Michael A. Messner 2
Affiliation  

For 3 decades we have tracked and analyzed the quantity and quality of coverage of women’s and men’s sports in televised news and highlights shows. In this paper, we report on our most recent iteration of the longitudinal study, which now includes an examination of online sports newsletters and social media. The study reveals little change in the quantitative apportionment of coverage of women’s and men’s sports over the past 30 years. Men’s sports—especially the “Big Three” of basketball, football and baseball—still receive the lion’s share of the coverage, whether in-season or out of season. When a women’s sports story does appear, it is usually a case of “one and done,” a single women’s sports story obscured by a cluster of men’s stories that precede it, follow it, and are longer in length. Social media posts and online sports newsletters’ coverage, though a bit more diverse in some ways, mostly reflected these same patterned gender asymmetries. Gender-bland sexism continued as the dominant pattern in 2019 TV news and highlights’ stories on women’s sports. Three themes of this “gender-bland” coverage include: 1) nationalism, 2) asymmetrical gender marking coupled with local parochialism, and 3) community service/ charitable contributions.



中文翻译:

一劳永逸:妇女电视体育的漫长岁月,1989–2019

在过去的三十年中,我们一直跟踪和分析电视新闻和精彩节目中男女体育报道的数量和质量。在本文中,我们报告了我们对纵向研究的最新迭代,该研究现在包括对在线体育新闻通讯和社交媒体的检查。该研究表明,在过去30年中,男女运动覆盖率的定量分配几乎没有变化。男子体育运动,尤其是篮球,足球和棒球的“三巨头”,无论是季节内还是季节外,男子体育仍然占据最大的份额。当出现女性体育故事时,通常是“一劳永逸”的情况,单个女性体育故事被一系列在其之前,之后且长度较长的男性故事所遮盖。社交媒体帖子和在线体育新闻通讯的报道,尽管在某些方面有所不同,但大多数都反映了这些相同的性别不对称现象。性别平淡的性别歧视继续成为2019年电视新闻的主要模式,并突出了有关女性体育的故事。“性别平淡”报道的三个主题包括:1)民族主义; 2)不对称的性别标记与当地的狭och主义; 3)社区服务/慈善捐款。

更新日期:2021-03-24
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