Despite the successful transition of the Paralympics from relative obscurity to global mega-event, we still know little about how it is consumed by audiences. Using a methodological approach that draws on survey (n = 2008) and focus group (n = 216) data from Paralympic audiences across the UK, this study provides the first mixed method and integrated empirical analysis of Paralympic audiences to date. We attempt to identify who the UK Paralympic audience is, before examining audience perceptions of Paralympic coverage, and the impact of watching the Paralympics on audience sentiments toward disabled people in sporting and everyday contexts.

尽管残奥会已成功地从相对模糊的状态转变为全球性的大型活动，但我们仍然对观众如何消费残障人士知之甚少。本研究使用一种方法学方法，该方法采用了 来自英国残奥会受众的调查（n  = 2008）和焦点小组（n = 216）的数据，该研究提供了迄今为止残奥会受众的第一个混合方法和综合实证分析。在研究观众对残奥会报道的看法以及观看残奥会对观众在体育和日常环境中对残疾人的情绪的影响之前，我们试图确定谁是英国残奥会的观众。