The Theory of Planned Behavior (TPB) is a highly influential framework for studying human action. Research applying the TPB often follows the assumption that the framework – originally developed in the U.S. – is universal and can be effectively applied across geographical and cultural boundaries. With the power of meta-analytic structural equation modeling (MASEM), we test the above assumption across Hofstede's and GLOBE's individualism-collectivism cultural dimensions. Specifically, we compare 3 variations of the TPB model that are evident in the literature. Our findings focus on the context of environmental behavior, and are based on 255 samples with 130,354 respondents from 50 countries. We show that adding personal norms to the TPB model in addition to subjective norms, the typically included dimension of the norm construct, moderately improves understanding of cross-cultural differences in environmental behavior.

计划行为理论（TPB）是研究人类行为的极具影响力的框架。使用城规会的研究通常会遵循这样一个假设，即该框架最初是在美国开发的，具有普遍性，可以跨地理和文化边界有效地应用。利用元分析结构方程模型（MASEM）的功能，我们在霍夫斯泰德（Hofstede）和格洛伯（GLOBE）的个人主义-集体主义文化维度上测试了上述假设。具体来说，我们比较了文献中显而易见的3种TPB模型变体。我们的发现集中在环境行为的背景上，并基于255个样本，来自50个国家的130354名受访者。我们表明，除了主观规范（通常包括的规范构建维度）之外，还向TPB模型添加了个人规范，