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Selling lemons? The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction
Journal of Marketing for Higher Education ( IF 2.4 ) Pub Date : 2021-03-21 , DOI: 10.1080/08841241.2021.1894527
Anesa Hosein 1 , Namrata Rao 2
Affiliation  

ABSTRACT

The sources and types of information that prospective university students access during the recruitment phase have been widely researched. However, there is limited research on the usefulness of the learning and teaching (L&T) information provided by universities to prospective students in describing their own learning experiences of the programme. The study investigates the meaningfulness of the efforts of HEIs in (1) providing L&T information to prospective students and (2) attending to guidance from government bodies on L&T information that universities should make available to prospective students. Findings based on secondary data analysis of L&T information available for prospective students on 36 university websites and the students’ satisfaction scores of their perceived learning experience whilst on programme indicate that only a small proportion of information provided on university websites reliably reflects the students’ actual learning experience on the programme. Furthermore, the study provides guidance on the L&T information universities should feature on their programme webpages which is likely to be a more realistic indicator of their actual learning experience.



中文翻译:

卖柠檬吗?大学课程网页上的学与教信息与未来学生课程满意度的关系

摘要

未来的大学生在招聘阶段获取的信息的来源和类型已被广泛研究。然而,关于大学向未来的学生提供的学与教(L&T)信息在描述他们自己的课程学习经历方面的有用性的研究有限。该研究调查了高等教育机构在以下方面所做努力的意义:(1) 向未来的学生提供 L&T 信息;(2) 听取政府机构关于大学应向未来的学生提供的 L&T 信息的指导。对 36 所大学网站上向未来学生提供的 L&T 信息以及学生在课程期间感知的学习体验的满意度得分进行二次数据分析得出的结果表明,大学网站上提供的信息中只有一小部分可靠地反映了学生的实际学习情况该计划的经验。此外,该研究还为大学应在其课程网页上展示的 L&T 信息提供了指导,这可能是其实际学习体验的更现实的指标。

更新日期:2021-03-21
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