ABSTRACT

Archeological tourism has great potential for development in numerous destinations. However, literature on archeotourism is scarce and empirical data are very limited. This paper analyzes the incentives to participate in archeotourism and, following the Dual Factor Theory, examines how incentives and constraints may affect the intention to participate in archeotourism in Spain. Data were collected from 521 domestic tourists. An exploratory factor analysis revealed 6 dimensions of incentives: core archeological attraction, aspects that favour the acquisition of historic-cultural knowledge, archeotourism development of the destination, participatory archeological activities, extra archeological attraction and leisure activities. A multiple regression analysis showed that, except leisure activities, all dimensions are crucial incentives for behavioural intention. However, for the oldest age groups, in addition to leisure activities, participatory archeological activities and extra archeological attractions are also not key incentives. On the other hand, among the constraints analyzed, only intrapersonal barriers significantly affect tourists’ intentions.

摘要

考古旅游在众多目的地具有巨大的发展潜力。然而，关于考古旅游的文献很少，经验数据也非常有限。本文分析了参与古旅游的动机，并根据双因素理论，研究了激励和约束如何影响参与西班牙古旅游的意愿。数据来自 521 名国内游客。探索性因素分析揭示了6个维度的激励因素：核心考古吸引力、有利于获得历史文化知识的方面、目的地的考古旅游发展、参与式考古活动、额外的考古吸引力和休闲活动。多元回归分析表明，除休闲活动外，所有维度都是行为意图的关键激励因素。然而，对于年龄最大的年龄组，除了休闲活动外，参与式考古活动和额外的考古景点也不是主要的激励措施。另一方面，在所分析的约束中，只有人际障碍会显着影响游客的意图。