Abstract

Diverse forms of environmental problems pose a serious threat to the natural environment. Environmental sustainability is the foremost topic in the contemporary tourism and hospitality industry. Environmentally-sustainable consumer behavior is an important aspect of environmental protection, which eventually benefits the society. In order to better understand environmentally-sustainable consumption and promote environmentally responsible consumer behavior, this research provides a sound conceptualization of environmentally-sustainable consumer behavior, and presents a systematic review and perspective on theories (theory of reasoned action, norm activation theory, theory of planned behavior, model of goal-directed behavior, and value-belief-norm theory) established in tourism and environmental psychology. In addition, this study introduces the essential drivers of environmentally-sustainable consumer behavior (green image, pro-environmental behavior in everyday life, environmental knowledge, green product attachment, descriptive social norm, anticipated pride and guilt, environmental corporate social responsibility, perceived effectiveness, connectedness to nature, and green value). Lastly, this paper provides the values of the latest studies on the special issue of environmental sustainability and consumer behavior in tourism and hospitality. This study as an introductory paper along with other articles in this special section help enable a collaboration platform across tourism and hospitality fields in pursuit of universal goals for promoting pro-environmental consumption and environmental sustainability.

摘要

多种形式的环境问题对自然环境构成了严重威胁。环境可持续性是当代旅游业和酒店业的首要主题。环境可持续的消费者行为是环境保护的重要方面，最终使社会受益。为了更好地理解环境可持续的消费并促进对环境负责的消费者行为，本研究提供了对环境可持续的消费者行为的合理概念化，并对理论（理性行动理论，规范激活理论，行为理论）进行了系统的回顾和展望。在旅游和环境心理学中建立的计划性行为，目标导向行为模型和价值信念规范理论）。此外，这项研究介绍了环境可持续的消费者行为的基本驱动力（绿色形象，日常生活中的环保行为，环境知识，绿色产品依恋，描述性社会规范，预期的自负和内，感，环境企业的社会责任，感知的有效性，与环境的联系自然和绿色价值）。最后，本文提供了有关环境可持续性以及旅游业和酒店业中消费者行为这一特殊问题的最新研究的价值。本研究作为介绍性论文以及本节中的其他文章，有助于实现跨旅游和酒店业的协作平台，以实现促进环保消费和环境可持续性的通用目标。