This study aims at exploring multimodal discursive images of academic teachers from 1950 and 1980 in Sweden. Using a discourse-historical approach, linguistic and visual data were analysed in a government report and three media sources related to a single Swedish university. Findings reveal how four dominant ideologies of academic teaching contributed to constructing eight discursive images of teachers via various stakeholders. Overall, a discursive degradation of academic teachers could be noticed between 1950 and 1980. Also, the image of teachers changed from societal critics in 1950 to political critics in 1980, when the government forced scholars to become all-round labourers processing the new mass of students. In turn, this led to an undecided debate about the scholarly role of teaching researchers. Throughout the material, female academics were almost invisible, and a feminist voice was absent. The image of academic teaching is a gendered issue that deserves further attention.

这项研究旨在探索1950年至1980年在瑞典的学术教师的多模式话语影像。使用话语-历史的方法，在政府报告中分析了语言和视觉数据，并分析了与一所瑞典大学有关的三种媒体资源。研究结果揭示了四种主要的学术教学思想如何通过各种利益相关者为教师构建八幅话语形象做出了贡献。总体而言，在1950年至1980年之间，学术教师的话语退化可能会引起注意。此外，教师的形象也从1950年的社会评论家转变为1980年的政治评论家，当时政府迫使学者成为全方位的劳动力。处理大量的新学生。反过来，这导致了关于教研究人员的学术角色的不确定性辩论。在整个材料中，女性学者几乎是看不见的，并且没有女权主义的声音。学术教学的形象是一个性别问题，值得进一步关注。