Labels as part of narratives are instrumental in the process of organising, particularly in megaprojects that seek to garner legitimacy and support of external stakeholders. While organisation scholars acknowledge that the process of labelling is contested, research on how different organisations navigate these labels remain limited. Within megaproject settings, labels such as largest, sustainable, efficient, etc., are frequently exercised and there is currently a dearth in megaproject management literature on how these labels come into becoming, are contested, and are maintained. Using the case study of the shaping phase of the High Speed Two Limited (HS2) megaproject in the UK, this research explores the multiple labels given to the megaproject, people, and practice by the promoters and protesters, and the ways labels play a role in shaping organisational identity. The processes that maintain and contest the labels such as using the same label, using other labels, explaining the label, and using labels in the title of the organisation are discussed. Thus, labels exist in megaproject arenas as a labyrinth with multiple labels for megaproject, people, and practices, from different agencies, which are then contested and maintained through more labels. This research therefore theorizes label creation, maintenance, and contestation in megaproject settings.

标签作为叙述的一部分在组织过程中发挥着重要作用，特别是在寻求获得外部利益相关者合法性和支持的大型项目中。虽然组织学者承认标签的过程存在争议，但关于不同组织如何驾驭这些标签的研究仍然有限。在大型项目环境中，经常使用诸如最大、可持续、高效等标签，目前在大型项目管理文献中缺乏关于这些标签如何形成、竞争和维护的文献。本研究以英国高速二号 (HS2) 大型项目塑造阶段的案例研究为例，探讨了发起人和抗议者给大型项目、人员和实践赋予的多重标签，以及标签在塑造组织身份中发挥作用的方式。讨论了维护和竞争标签的过程，例如使用相同的标签、使用其他标签、解释标签以及在组织的标题中使用标签。因此，标签作为一个迷宫存在于大型项目领域，具有来自不同机构的大型项目、人员和实践的多个标签，然后通过更多标签进行竞争和维护。因此，这项研究将大型项目环境中的标签创建、维护和竞争理论化。标签作为一个迷宫存在于大型项目领域，具有来自不同机构的大型项目、人员和实践的多个标签，然后通过更多标签进行竞争和维护。因此，这项研究将大型项目环境中的标签创建、维护和竞争理论化。标签作为一个迷宫存在于大型项目领域，具有来自不同机构的大型项目、人员和实践的多个标签，然后通过更多标签进行竞争和维护。因此，这项研究将大型项目环境中的标签创建、维护和竞争理论化。