Abstract

Like homes, neighborhoods, and cities, retail locations offer significant opportunities for attachment far from domestic spheres. In commercial settings, consumers construct personal geographies, and find stable references for their lives. Our work advances previous consumer research by showing how these relationalities are situated, implicitly unstable and often impermanent. Individuals attach to commercial spaces in multiple ways, through both immediate and slow processes. We theorize that multiple affordances of spaces—whether sensual, symbolic, or cerebral—trigger meaningful ties, stimulate new affective and practice repertoires and may exert a transformative power in personal biographies. Bonds evolve in tandem with individuals’ life courses and are also impacted by events beyond consumers’ control, such as store closures. Whether disruptive or constructive, detachments can precipitate constructive change, allowing individuals to mobilize the emotional and cognitive resources at the base of their affective bond with treasured places, and redirect these assets more effectively. Forced and voluntary detachment from retail spaces are thus interpreted as integral and complementary components of attachment.

中文翻译：

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喜爱商店的依附与分离：依存度理论的观点

摘要

像住宅，社区和城市一样，零售地点为远离家庭领域的人们提供了重要的依附机会。在商业环境中，消费者构建个人地理区域，并为他们的生活找到稳定的参考。我们的工作通过展示这些关系是如何定位，隐含地不稳定并且经常是无常的来推进以前的消费者研究。个人通过即时和缓慢的过程以多种方式依附于商业空间。我们认为，无论是感性的，象征性的还是脑性的，对空间的多种选择都会触发有意义的联系，激发新的情感和练习曲目，并可能在个人传记中发挥变革性的作用。债券与个人的生活历程一起发展，也受到诸如商店关闭之类不受消费者控制的事件的影响。无论是破坏性的还是建设性的，超脱都可以促成建设性的变化，使个人可以在与珍贵场所建立情感纽带的基础上动员情感和认知资源，并更有效地重定向这些资产。因此，将零售店中的强制性和自愿性拆解解释为附件的组成部分和补充组成部分。