ABSTRACT

Volunteering rates in high-income countries are declining. Most research into understanding volunteering engagement has focused on conscious processes (e.g., motives), with little exploration of non-conscious antecedents of volunteering engagement. Adopting a new line of investigation, this research used temporal self-regulation theory to investigate the influence of both rational and automatic processes on volunteering engagement. Two related studies using different methodologies were conducted to investigate the influence of intention, planning, and habit strength on volunteering engagement. In both studies, intention and habit strength were significant predictors of volunteering engagement, with planning only significantly predicting volunteering engagement in Study 1. It was also found, in Study 2, that habit strength moderated the intention–behavior relationship. These findings highlight that both rational and automatic processes play a part in volunteering engagement and have implications for recruiting and retaining volunteers.

摘要

高收入国家的志愿服务率正在下降。大多数关于理解志愿服务的研究都集中在有意识的过程（例如，动机）上，很少探索志愿服务的无意识前因。本研究采用新的调查方式，使用时间自我调节理论来调查理性和自动过程对志愿参与的影响。使用不同方法进行了两项相关研究，以调查意图、计划和习惯强度对志愿服务参与的影响。在这两项研究中，意图和习惯强度是志愿参与的重要预测因素，而在研究 1 中，计划仅显着预测志愿参与。在研究 2 中还发现，习惯强度调节了意图-行为关系。这些发现强调，理性和自动过程都在志愿参与中发挥作用，并对招募和留住志愿者产生影响。