Abstract

This article offers the reader an encounter with crucial writings on the globalisation of luxury fashion. In so doing, it introduces an original conceptualisation of luxury fashion. The historical meaning of the globalisation of luxury fashion from Roman times up until the present period is examined. The globalisation of Gucci, the Italian luxury fashion brand specialising in leather goods, is then analysed. Through this case study the complexity of the globalisation of luxury fashion is revealed. The Italian luxury fashion brand has from its inception in 1921 drawn on and absorbed a range of cultures from across the globe. Globalisation of national luxury fashion brands is, therefore, far from unidirectional. Rather, such processes involve a multidirectional flow of luxury cultural influences. Indeed, it is concluded that luxury fashion itself is a globalising medium of luxury culture.

摘要

本文为读者提供了有关奢侈品时尚全球化的重要著作。这样，它引入了奢侈时尚的原始概念。考察了从罗马时代到现在的全球化趋势。然后分析了意大利奢侈品时尚品牌古驰（Gucci）的全球化趋势，该品牌专门生产皮具。通过本案例研究，揭示了奢华时尚全球化的复杂性。这家意大利奢侈时尚品牌从1921年创立以来就汲取并吸收了来自全球的各种文化。因此，国家奢侈品牌的全球化远非单向的。而是，这些过程涉及奢侈品文化影响的多方向流动。确实，