ABSTRACT

The Covid-19 pandemic has presented a range of economic consequences for the tourism industry. Notably, this has been striking mainly because of the rising fear toward public places and travel avoidance. Vietnam has one particular market segment – love hotels – and these hotels have not suffered as much as the overall hotel industry. Applying Structural Equation Modelling (SEM), and robustness test using Woodside's Accurate case outcome modeling (ACOM) of 2019 the study here confirms that: (i) Covid-19 knowledge increases conventional customer’s perceived risk; (ii) Perceived risk (before and after Covid-19) have a negative effect on hotel booking intention; (iii) risk perception and booking intention of customers in two hotel types differ significantly, in which there is a preference for love hotels. Despite love hotels' remarkable market value, the academic attention to this special business model, has to date, been little researched. This research contributes evidence of asymmetric perceived physical risk as well as booking intention of the two market segments namely, tourist and love hotels.

摘要

Covid-19 大流行给旅游业带来了一系列经济后果。值得注意的是，这之所以引人注目，主要是因为人们对公共场所的恐惧和出行避免。越南有一个特定的细分市场——情趣酒店——这些酒店受到的影响没有整个酒店业那么大。此处的研究应用结构方程模型 (SEM) 和使用 Woodside 2019 年精确案例结果模型 (ACOM) 的稳健性测试证实：(i) Covid-19 知识增加了传统客户的感知风险；(ii) 感知风险（Covid-19 前后）对酒店预订意愿有负面影响；(iii) 两种酒店类型顾客的风险感知和预订意愿差异显着，其中偏好情趣酒店。尽管情趣酒店' 非凡的市场价值，学术界对这种特殊商业模式的关注，迄今为止，研究甚少。这项研究提供了不对称感知物理风险的证据，以及旅游和爱情酒店这两个细分市场的预订意愿。