ABSTRACT

In recent years, tourism literature has been incorporating tourist satisfaction as a determinant of competitiveness and expenditure in destinations. It was expected a direct relationship between the variables: the better the experience, the greater the expenditure. However, previous literature has not found a strong relationship between them. This study attempts to address this gap by analysing a data survey from Calp, a consolidated destination on the Spanish Mediterranean coastline, using a static comparative exercise between different tourism seasons. As a novel theoretical contribution, seasonality and the different items of expenditure are included in the analysis. In accordance with the previous literature, the result obtained does not confirm a close relationship between satisfaction and expenditure. Some managerial implications are also suggested.

摘要

近年来，旅游文献已将游客满意度作为目的地竞争力和支出的决定因素。预计变量之间存在直接关系：体验越好，支出越大。然而，以前的文献并没有发现它们之间有很强的关系。本研究试图通过使用不同旅游季节之间的静态比较练习，分析来自西班牙地中海海岸线上综合目的地 Calp 的数据调查来解决这一差距。作为一种新的理论贡献，季节性和不同的支出项目被包括在分析中。根据先前的文献，所获得的结果并未证实满意度与支出之间存在密切关系。