Panic buying has re-emerged as a ‘new’ normal consumer behaviour and has become a coping mechanism for real and perceived dangers associated with COVID-19. Despite the need for a better understanding of the panic buying phenomenon, there has been a lack of scholarly research on this topic. This study seeks to fill this gap. In this article, we systematically review extant studies in panic buying from the last two decades. We analyse and categorize them according to Callahan's 4W (2014) review structure and Paul and Rosado-Serrano's (2019) TCCM framework. We found that the existing publications in panic buying are fragmented across multiple disciplines. Due to the nature of the panic-induced behaviour, most of them have been written as a reaction to the pandemic crisis. We contribute to marketing research by providing theoretical, contextual and methodological insights into the field of panic buying. Furthermore, we develop a research agenda related to retailer and consumer perspectives. Additionally, we identify research issues related to policymaking and governance, as well as broader societal impacts that need to be addressed in the future.

中文翻译：

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恐慌性购买研究：系统文献综述和未来研究议程

恐慌性购买已重新成为一种“新的”正常消费者行为，并已成为应对与 COVID-19 相关的真实和感知危险的应对机制。尽管需要更好地了解恐慌性购买现象，但缺乏对这一主题的学术研究。本研究旨在填补这一空白。在本文中，我们系统地回顾了过去二十年关于恐慌性购买的现有研究。我们根据 Callahan 的 4W (2014) 审查结构和 Paul 和 Rosado-Serrano (2019) 的 TCCM 框架对它们进行分析和分类。我们发现现有的恐慌性购买出版物分散在多个学科中。由于恐慌引起的行为的性质，它们中的大多数都被写成对大流行危机的反应。我们通过提供理论、恐慌性购买领域的背景和方法论见解。此外，我们制定了与零售商和消费者观点相关的研究议程。此外，我们确定了与政策制定和治理相关的研究问题，以及未来需要解决的更广泛的社会影响。