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Revisiting research priorities for data, market research, and insights
International Journal of Market Research ( IF 2.4 ) Pub Date : 2021-03-19 , DOI: 10.1177/1470785321998463
Daniel Nunan 1
Affiliation  

In March 2020, this journal published a list of research priorities (Nunan, 2020). The purpose was to inspire and guide potential authors and provide a barometer of what was important in research practice. This proved to be one of the most widely read articles of 2020 and generated much feedback, both in agreement and disagreement. The high levels of readership for papers that touched on themes from this research agenda demonstrates the relevance of such a list. The original aim was to update research priorities periodically to reflect changes in practice. At the time the editors felt it was unlikely that enough would have changed in a year to justify an update in 2021. As with many predictions made in the early part of 2020, we were wrong.

中文翻译:

重新研究数据,市场研究和见解的研究重点

2020年3月,该期刊发表了研究重点清单(Nunan,2020年)。目的是激励和指导潜在的作者,并提供对研究实践中重要内容的晴雨表。事实证明,这是2020年最广泛阅读的文章之一,无论在同意还是不同意方面,都产生了很多反馈。涉及该研究议程主题的论文的高读者人数表明了此类清单的相关性。最初的目的是定期更新研究重点,以反映实践中的变化。当时的编辑们认为,一年内不会有足够的变化来证明2021年的更新是合理的。正如2020年初做出的许多预测一样,我们错了。
更新日期:2021-03-19
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