Implementing a substantial environmental strategy that addresses all phases of the product lifecycle is a complex and demanding challenge that most organizations fail to convincingly overcome. Based on a case study of five frontrunner companies located in Italy and Norway, this study explores the factors that promote, or hinder, the learning process underlying the implementation of substantial measures for lifecycle management and how this can contribute to further internalizing environmental sustainability throughout the organization. The article contributes to the literature on organizational learning and environmental sustainability by showing, from a dynamic perspective, the enablers of organizational learning required for internalizing lifecycle management in organizations. A new framework for environmental sustainability based on the 4Is (intuiting, interpreting, integrating, and institutionalizing) organizational learning model is put forward in line with the concept of lifecycle management. Managerial implications are also discussed.

实施解决产品生命周期所有阶段的重大环境战略是一项复杂而严峻的挑战，大多数组织都无法令人信服地克服这一挑战。基于对位于意大利和挪威的五家领先企业的案例研究，本研究探讨了促进或阻碍实施生命周期管理实质性措施的学习过程的因素，以及这些因素如何有助于在整个生命周期内进一步实现环境可持续性的内在化组织。本文通过动态地展示了组织内部生命周期管理所需的组织学习的促成因素，为有关组织学习和环境可持续性的文献做出了贡献。根据生命周期管理的概念，提出了一种基于4Is（直觉，解释，整合和制度化）组织学习模型的环境可持续性新框架。管理意义也进行了讨论。