The purpose of this paper is to present an integrative model of predictors and outcome of customer satisfaction in the fast food industry and also examined its effects. Moreover, we also examined the contingent effect of social trust on the relationship between customer satisfaction and brand loyalty. Both offline survey and online survey were conducted with four hundred Pakistani fast food customers; valid data were assessed and analyzed through structural equation modeling and moderation step-by-step approach. Results demonstrate that restaurant stimuli such as food quality, service quality, restaurant atmosphere, restaurant location, price and a variety of food have strong significant effects on customer satisfaction, and customer satisfaction engendered brand loyalty. Social trust has a positive significant impact on the relationship between customer satisfaction and brand loyalty. Customers with high social trust have a positive strong bonding with restaurants than those who held low social trust. This study has practical implications for both restaurateurs and government. Restaurateurs should keep a close eye on the changing needs of the customer, ensure the safety standards of foods, disclose the menu information, and permit to often visit the kitchen; in this way it strengthens consumer specific trust and general trust on society. Moreover, the government can take an initiative to set proper policy and maintain the food safety standards by regulation.

本文的目的是提出一个预测模型和快餐业客户满意度结果的集成模型，并检验其影响。此外，我们还研究了社会信任对客户满意度和品牌忠诚度之间关系的偶然影响。离线调查和在线调查都是针对400家巴基斯坦快餐客户进行的；通过结构方程建模和逐步评估方法评估和分析了有效数据。结果表明，诸如食物质量，服务质量，餐馆氛围，餐馆位置，价格和各种食物等餐馆刺激因素对顾客满意度有很强的显着影响，顾客满意度产生了品牌忠诚度。社会信任对客户满意度和品牌忠诚度之间的关系具有积极的显着影响。社交信任度高的顾客比那些社交信任度低的顾客与餐馆有着积极的联系。这项研究对餐馆老板和政府都有实际意义。餐馆老板应密切关注顾客不断变化的需求，确保食品的安全标准，披露菜单信息，并允许经常光顾厨房；这样，它增强了消费者对社会的特定信任和普遍信任。此外，政府可以主动制定适当的政策，并通过法规维护食品安全标准。这项研究对餐馆老板和政府都有实际意义。餐馆老板应密切关注顾客不断变化的需求，确保食品的安全标准，披露菜单信息，并允许经常光顾厨房；这样，它增强了消费者对社会的特定信任和普遍信任。此外，政府可以主动制定适当的政策，并通过法规维护食品安全标准。这项研究对餐馆老板和政府都有实际意义。餐馆老板应密切关注顾客不断变化的需求，确保食品的安全标准，披露菜单信息，并允许经常光顾厨房；这样，它增强了消费者对社会的特定信任和普遍信任。此外，政府可以主动制定适当的政策，并通过法规维护食品安全标准。