ABSTRACT

The paper focuses on the case of PalaFuksas, a signature building inaugurated in 2005 and located in the central (but marginalized) area of Porta Palazzo in Turin, Italy. Originally designed to host clothing shops, the building had a history of failures and reconversions, and it is currently mainly used as a branded food hall. By mixing archive and qualitative research, the article focuses on the evolution amongst local stakeholders, of different ‘expectations’, intended as heterogeneous and not fully conscious and rational sets of ideas, imaginaries, forecasts. PalaFuksas was expected to be a successful and functional building to contain businesses, a flagship for the entire city, and to perform distinction and iconicity, acting as a regenerator for its neighbourhood. Failures in meeting these expectations implied a continuous renegotiation of the meanings, functions and identities of PalaFuksas, revealing the complexity of the processes at play in the attempt to sign, re-sign and ultimately ‘become’ a signature building.

摘要

本文重点介绍了 PalaFuksas 的案例，这座标志性建筑于 2005 年落成，位于意大利都灵 Porta Palazzo 的中心（但边缘化）区域。该建筑最初设计用于举办服装店，有过失败和改造的历史，目前主要用作品牌食品大厅。通过将档案研究和定性研究相结合，这篇文章侧重于不同“期望”的当地利益相关者之间的演变，旨在作为异质的、不完全有意识和理性的想法、想象和预测集。PalaFuksas 预计将成为一座成功的功能性建筑，包含企业、整个城市的旗舰，并表现出独特性和标志性，作为其社区的再生者。