Abstract

Behavioral change techniques may show positive changes to sustainable consumption, but as with many other domains, how they interact with other typical regulatory measures is unknown. To address the empirical lacuna, the present study uses a discrete-choice set-up to simulate a lunchtime canteen in order to investigate the effects of choice preserving and choice incentivizing interventions on meal choices. Carbon tax (Experiment 1, Experiment 2) alone, behavioral interventions (Experiment 1) alone, as well in combination (Experiment 1, Experiment 2) shifted choices to a less degree than in combination. The most compelling positive behavioral change was found when introducing a redistributive pricing system that combines carbon tax and subsidies (Experiment 2), in combination with choice preserving instruments (Experiment 2, Experiment 3).

摘要

行为改变技术可能显示出可持续消费的积极变化，但是与许多其他领域一样，它们如何与其他典型的监管措施相互作用尚不清楚。为了解决经验不足，本研究使用离散选择设置来模拟午餐时间食堂，以调查选择保留和选择激励干预措施对用餐选择的影响。仅碳税（实验1，实验2），行为干预（实验1）以及组合（实验1，实验2）对碳税的选择程度要小于组合税。当引入结合碳税和补贴（实验2）以及选择保留工具（实验2，实验3）的再分配定价系统时，发现了最引人注目的积极行为改变。