Evolving media landscapes toward increasingly diverse and competitive environments in both traditional and new media requires producers regularly examine the quality of their productions. One growing line of research identifies the increasing presence and significance of statistics in sports media programming. This experiment measures the effect of statistics on enjoyment and perceived credibility by sport consumers while considering level of fanship, media source, and variations in placement within Instagram posts. Results uncover evidence that validates previous observations about statistics in media while contradicting others. Specifically, findings reveal that statistics enhance enjoyment and improve perceived credibility. Observations were consistent across fanship level. However, additional findings also suggest media source and placement of statistics influences both enjoyment and credibility as well. For both dependent variables, statistics in both the Instagram caption and image yielded significantly greater enjoyment and credibility than some other conditions including posts without statistics at all. The impact of these and other findings on sports media industry and scholarship, along with limitations and directions for future research, are discussed.

在传统媒体和新媒体中，不断变化的媒体格局向日益多样化和竞争的环境发展，要求制片人定期检查其作品的质量。越来越多的研究表明，体育媒体节目中统计数据的存在和重要性不断提高。这项实验衡量了统计数据对体育消费者的娱乐程度和感知信誉的影响，同时考虑了粉丝水平，媒体来源以及Instagram帖子中位置的变化。结果发现了证据，该证据验证了以前有关媒体统计的观察结果，同时又与其他观点相矛盾。具体而言，调查结果表明，统计数据可以提高人们的愉悦感并提高其可信度。观察结果在同级舰上是一致的。然而，其他发现还表明，媒体的来源和统计数据的位置也会影响娱乐性和可信度。对于这两个因变量，Instagram标题和图像中的统计信息所产生的乐趣和可信度比其他一些条件（包括完全没有统计信息的帖子）要大得多。讨论了这些发现和其他发现对体育媒体行业和学术的影响，以及未来研究的局限性和方向。