In recent years, the context of B2B relationships has changed rapidly with the advent of new technologies that are reshaping the space dimension of business interactions and the time frame in which they occur. Notwithstanding the magnitude of this evolution, the literature only partially captures the implications of value creation in the B2B digital context, leaving the contextual nature of value to remain vague and described mainly at an abstract level. This lack of a micro-foundation of value creation in context also makes its management exceedingly difficult. This study proposes a conceptual model that explains value creation in the digitally interconnected B2B business environment. Our analysis of 34 qualitative interviews with B2B managers showed the importance of a granular examination of value creation in context by identifying its dimensions and processes. At the same time, we showed the need to combine a micro theoretical focus with the transition to a more holistic and systemic view.

近年来，随着新技术的出现，B2B关系的背景发生了迅速变化，这些新技术正在重塑业务交互的空间维度及其发生的时间范围。尽管这种演变的规模很大，但文献仅部分地捕捉了B2B数字环境中价值创造的含义，而价值的环境本质仍然含糊不清，主要在抽象的层次上进行了描述。在上下文中缺乏创造价值的微观基础，这也使其管理极为困难。这项研究提出了一个概念模型，该模型解释了数字互连的B2B商业环境中的价值创造。我们对B2B经理进行的34次定性采访的分析表明，通过确定价值创造的维度和过程，细化检查价值创造的重要性。同时，我们表明有必要将微观理论重点与过渡到更全面和系统的观点相结合。