Psychological factors are important for the prevention of disease. This study aims to identify the psychological perceptions of people who are ignoring the warnings of novel COVID-19 infection. A qualitative content analysis was carried out from May to July 2020. The interviewees were selected purposefully from Isfahan, Iran. The saturation point was achieved in 20 semi-structured interviews. The thematic analysis approach was used to analyze the transcribed documents using MAXQDA software (version 12).The results revealed 2 themes and 6 sub-themes related to the psychological beliefs of individuals with no attention to corona alerts. Themes and sub-themes included Biased cognitive processing (biased beliefs, attention biases, metacognitive beliefs and Depressogenic schemata), low compassion, and empathy for oneself and others (Negative Emotions towards Oneself, low altruism). To ensure a positive attitude towards precautionary measures in society, the thoughts, perceptions, and behaviors of people who ignore coronavirus alerts need to be changed. This is achieved through the use of mass media and virtual networks, by encouraging people to change their negative attitude towards the use of preventive measures, individual and social protection campaigns, and by fostering a sense of responsibility.

心理因素对于预防疾病很重要。本研究旨在确定忽视新型冠状病毒 (COVID-19) 感染警告的人们的心理感受。定性内容分析于 2020 年 5 月至 7 月进行。受访者是特意从伊朗伊斯法罕挑选的。20 次半结构化访谈达到了饱和点。使用 MAXQDA 软件（版本 12）采用主题分析方法对转录文档进行分析。结果揭示了 2 个主题和 6 个子主题，与不关注新冠警报的个体的心理信念相关。主题和副主题包括有偏见的认知处理（偏见信念、注意力偏见、元认知信念和抑郁图式）、低同情心以及对自己和他人的同理心（对自己的负面情绪、低利他主义）。为了确保社会对预防措施采取积极态度，需要改变那些忽视冠状病毒警报的人们的思想、观念和行为。这是通过利用大众媒体和虚拟网络、鼓励人们改变对预防措施、个人和社会保护运动的消极态度以及培养责任感来实现的。