ABSTRACT

This study investigates the effects of exposure to political candidates’ tweets on vote choice in the context of the 2018 local election in South Korea. A field experiment was conducted among the Twitter users of two constituencies, Seoul and Kyonggi-do. Participants in the experimental group were guided on Twitter to follow a leading candidate in their electoral district. The results show that following a candidate on Twitter was positively linked to voting for the candidate through candidate likability in Kyonggi-do. On the other hand, following a candidate on Twitter was negatively linked to voting for the candidate in Seoul.

中文翻译：

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推文对投票选择的单纯曝光效应

摘要

本研究调查了在 2018 年韩国地方选举的背景下，接触政治候选人的推文对投票选择的影响。在首尔和京畿道两个选区的 Twitter 用户中进行了实地试验。实验组的参与者在 Twitter 上被引导去关注他们选区的领先候选人。结果表明，在 Twitter 上关注候选人与通过京畿道候选人的好感度投票给候选人呈正相关。另一方面，在 Twitter 上关注候选人与在首尔投票给候选人呈负相关。