Purpose

Few researchers and even fewer practitioners would deny that serendipitous events play a central role in the growth process of firms. However, most international marketing models ignore the role of serendipity in the opportunity discovery process. The authors provide a nuanced view on international opportunities by developing the role of serendipitous opportunities in the foreign market entry process. The authors develop a model integrating the notions of serendipity, entrepreneurial logic, experiential knowledge and network knowledge redundancy. From the study’s model, the authors condense three sets of hypotheses on the relationships among experiential knowledge and entry strategy, network knowledge redundancy, entry strategy and serendipity.

Design/methodology/approach

The authors confront the study’s hypotheses with data collected on-site at 168 Swedish firms covering 234 opportunities, and to test the hypotheses, the authors ran ordinary least squares (OLS) regression tests in three steps.

Findings

The results of the study’s analysis reveal that experiential knowledge and network knowledge redundancy both lead to a logic based on rigid planning and systematic search, which in turn reduces the likelihood that serendipitous opportunities will be realized in the foreign market entry process.

Originality/value

This is the first study that develops a measure of opportunities that are the outcome of serendipitous events. In addition, the authors integrate network and learning theories and internationalization theory by establishing antecedents to, and outcomes of, the entry strategy.

中文翻译：

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公司在国外市场进入的偶然机会，进入策略和知识

目的

很少有研究人员甚至更少的从业人员会否认偶然事件在企业成长过程中起着核心作用。但是，大多数国际营销模型都忽略了偶然性在机会发现过程中的作用。作者通过发展偶然机会在国外市场进入过程中的作用，对国际机会提供了细微的看法。作者开发了一个模型，该模型整合了偶然性，企业家逻辑，经验知识和网络知识冗余的概念。从该研究的模型中，作者总结了三组关于经验知识和进入策略，网络知识冗余，进入策略和偶然性之间关系的假设。

设计/方法/方法

作者通过在168家瑞典公司中现场收集的数据（涵盖234个机会）来对抗研究的假设，并且为了检验假设，作者分三步运行了普通最小二乘（OLS）回归测试。

发现

该研究的分析结果表明，经验知识和网络知识冗余都导致基于严格计划和系统搜索的逻辑，从而降低了在国外市场进入过程中实现偶然机会的可能性。

创意/价值

这是第一项研究测量偶然事件结果的机会的研究。此外，作者通过建立进入策略的前因和结果，将网络和学习理论以及国际化理论进行了整合。