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Additive manufacturing in community pharmacies: a framework for business model innovation
BMJ Innovations ( IF 1.4 ) Pub Date : 2021-07-01 , DOI: 10.1136/bmjinnov-2019-000416
Carsten Feldmann , Olaf Rose

Background Additive manufacturing offers new opportunities in that it brings the preindustrial production back into community pharmacies. Methods This study was based on the qualitative research methodology of action research. The 55 domains of the St. Gallen Business Model Navigator were applied to three-dimensional drug printing (3DDP) from the pharmaceutical and the economic perspectives. Results were synthesised and applied to a model of potential customer drivers. Results This study classified 55 relevant business models into a framework to systematise business model innovations. Out of the potential 55 business model patterns, 27 have been identified as suitable for implementation. Promising examples of business model characteristics are to foster customer loyalty by convenience and therapeutic benefits, to offer an individualised shopping experience, to provide a guaranteed availability, to leverage customer data for selling additive services, to create value in a specialised niche, to create mass customisation and to offer ultimate luxury. Conclusion A reference model to systematise promising business model patterns for practitioners was developed, providing initial indications for implementation of 3DDP in community pharmacies. Pharmacies innovating or extending their business models can strengthen their positions in the value chain, create competitive advantages and expand into new markets. Data are available upon reasonable request.

中文翻译:

社区药房的增材制造:商业模式创新的框架

背景 增材制造提供了新的机会,因为它将工业化前的生产带回了社区药房。方法 本研究基于行动研究的定性研究方法。St. Gallen Business Model Navigator 的 55 个领域从制药和经济角度应用于三维药物打印 (3DDP)。结果被综合并应用于潜在客户驱动因素模型。结果 本研究将 55 个相关商业模式归类到一个框架中,以系统化商业模式创新。在潜在的 55 种商业模式模式中,有 27 种已被确定适合实施。商业模式特征的有希望的例子是通过便利和治疗利益来培养客户忠诚度,提供个性化的购物体验,提供有保证的可用性,利用客户数据销售附加服务,在专业领域创造价值,创造大规模定制并提供终极奢侈品。结论 为从业者开发了一个系统化有前景的商业模式模式的参考模型,为在社区药店实施 3DDP 提供了初步指示。药店创新或扩展其业务模式可以加强其在价值链中的地位,创造竞争优势并拓展新市场。可应合理要求提供数据。结论 为从业者开发了一个系统化有前景的商业模式模式的参考模型,为在社区药店实施 3DDP 提供了初步指示。药店创新或扩展其业务模式可以加强其在价值链中的地位,创造竞争优势并拓展新市场。可应合理要求提供数据。结论 为从业者开发了一个系统化有前景的商业模式模式的参考模型,为在社区药店实施 3DDP 提供了初步指示。药店创新或扩展其业务模式可以加强其在价值链中的地位,创造竞争优势并拓展新市场。可应合理要求提供数据。
更新日期:2021-06-29
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