ABSTRACT

Using national online panel survey data (N = 1,000) in South Korea, this study applied the Risk Information Seeking and Processing (RISP) model to examine how people are motivated to seek information about obesity. We added autonomous motivation and health consciousness to the RISP model to investigate their association with health information seeking behavior about obesity. We proposed that information seeking is influenced by information insufficiency, autonomous motivation that is associated with health consciousness, and negative affective response that is related to subjective norm and risk perception. Using structural equation modeling analysis, this study largely supported our hypotheses. The results revealed associations among the socio-psychological variables that predict information seeking behavior on obesity. We found that information insufficiency, autonomous motivation, and negative affective responses appeared to be strong predictors in seeking obesity-related information. These findings have practical implications for health communication efforts in an emerging obesity risk country.

摘要

使用国家在线面板调查数据（N（= 1,000），该研究应用了“风险信息寻求和处理（RISP）”模型来检查人们如何激发他们寻求肥胖信息的动机。我们在RISP模型中添加了自主动机和健康意识，以研究它们与寻求肥胖行为的健康信息之间的关联。我们提出，信息搜寻受信息不足，与健康意识有关的自主动机以及与主观规范和风险感知有关的负面情感反应的影响。使用结构方程模型分析，这项研究在很大程度上支持了我们的假设。结果表明，社会心理变量之间存在关联，这些变量可预测有关肥胖的信息寻求行为。我们发现信息不足，自主动机，负面的情感反应似乎是寻找肥胖相关信息的有力预测指标。这些发现对一个新兴的肥胖风险国家的健康交流工作具有实际意义。